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Elvis Presley presents rock icon digital reconstruction where King of Rock enters Castelloland—archival photograph of music legend reinterpreted through contemporary digital editing creating surreal narrative where Elvis exists in artist's constructed parallel universe. Castello plays with memory of Presley mythology, relating inherited cultural icon to present through experimental manipulation: Elvis transcending temporal boundaries of 1950s-70s entering Paloma's personal imaginative realm through archival pigment intervention. This 2018 work embodies autofiction oscillating between fiction and reality—recognizable Elvis image meeting Castelloland's surreal additions. The photograph evokes emotions about how music legends become raw material for surreal romantic world-building: untouchable rock icon made malleable through digital fantasy, each image's uniqueness fundamental to narrative developing through interaction between word (Elvis cultural significance), object (archival photograph), and artist's experimental character creating atmosphere where golden age star inhabits contemporary constructed landscape.

 

Paloma Castello presents to us a nostalgia-filled body of work. The collection represents the soul of her proposal: inherited objects discovered or found that have become the tip of the iceberg of her past. These are elements she collects, recollects and then classifies following a method that frames her anachronic attitude that proves as evidence of the youth of her art. She also demonstrates that the experimentations on herself are common in an artist who’s just beginning her career. 

 

Rock icon digital reconstruction placing Elvis in Castelloland—music legend entering surreal parallel universe through archival intervention. From Castelloland by Paloma Castello. Available at The Art Design Project, Miami Beach.

Rock Icon – Elvis Presley, 2018 From Castelolland by Paloma Castello

$1,250.00Price
  • Paloma Castello

    Elvis Presley, 2018

    Digital photographs on glossy pearlescent paper

    From the series Castelolland

     

    Limited Edition.

     

  • Paloma Castello was born in Bogotá, Colombia in 1988. Castello has a Master's degree in Classical Studies from the Universidad de los Andes in Bogotá, Colombia, as well as a Master's degree in Contemporary Photography from IED Madrid in Spain. She studied Photography, Art and Architecture at Central Saint Martins, London, United Kingdom and before beginning her training as an artist in Colombia she attended the School of Arts and Crafts of Santo Domingo to study Silversmithing Techniques and the University of the Andes where she studied Wood Reproduction. Castello and obtained a Bachelor's Degree in Fine Arts from the Jorge Tadeo Lozano University, Bogotá, Colombia.

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