We are new heroines presents feminist diva photography combining Louise Brooks (silent film icon) with Barbara Kruger (feminist artist known for critiquing media imagery)—creating critical homage acknowledging both admiration for divas and awareness of how Hollywood constructed illusions that duped viewers. Castello's archival pigment work addresses disenchantment: grandmothers transmitted collective imagination where actresses seemed real, but artist discovered distorted images revealing manufactured universe. The "new heroines" declaration suggests reclaiming these figures through feminist lens—celebrating Brooks while applying Kruger's critical methodology examining how female stars were objectified within patriarchal system. This photography evokes emotions about inherited cultural mythology meeting contemporary critical consciousness, giving life to past divas while acknowledging how wonderful illusions they inhabited were never fully real, creating atmosphere between nostalgic admiration and disenchanted recognition of cinema's deceptive power.
The artist has always liked divas and femmes-fatales. "My grandmothers spoke often of these actresses and admired them openly as if they were real. They created a collective imagination, which inspired the wonderful illusion that the universe they inhabited was real. The problem was, that they never told me the truth about them and I always had a distorted 61 image of these divas. I was forever duped."
Feminist diva photography combining Louise Brooks and Barbara Kruger—critical homage reclaiming silent film icons through contemporary lens. We are new heroines from The Dis-enchanted by Paloma Castello. Available at The Art Design Project, Miami Beach.
Feminist Diva Photography – New Heroines, 2013 by Paloma Castello
We are new heroines, Homage to Louise Brooks and Barbara Kruger, 2013
Archival pigment print
Limited Edition.
Unframed
Paloma Castello was born in Bogotá, Colombia in 1988. Castello has a Master's degree in Classical Studies from the Universidad de los Andes in Bogotá, Colombia, as well as a Master's degree in Contemporary Photography from IED Madrid in Spain. She studied Photography, Art and Architecture at Central Saint Martins, London, United Kingdom and before beginning her training as an artist in Colombia she attended the School of Arts and Crafts of Santo Domingo to study Silversmithing Techniques and the University of the Andes where she studied Wood Reproduction. Castello and obtained a Bachelor's Degree in Fine Arts from the Jorge Tadeo Lozano University, Bogotá, Colombia.

















