Belonging to the landmark 1984 revival of the legendary Pirelli Calendar after a ten-year hiatus, Pirelli Calendar 1984: Cover by celebrated German photographer Uwe Ommer is the defining cover image of this iconic 1980s collection. Shot on location in the pristine Bahamas, this masterwork exemplifies Ommer's revolutionary subliminal advertising approach by sculpturally applying the tread pattern of the P6 tire onto the models' silhouettes via metallic body paint. Printed as an exclusive 50 x 70 cm (19.68 x 27.65 in) archival pigment print in a strict limited edition of 5, this photograph represents a benchmark fusion of conceptual design, high fashion, and fine art collecting.
The revival of the legendary Pirelli Calendar after a ten-year hiatus caused by the oil crisis. Shot in the Bahamas by Uwe Ommer, the series stands out for its innovative, subliminal advertising approach. Rather than displaying the product directly, Ommer integrates the tread pattern of the P6 tires—both sculpturally and abstractly into the sand and via body paint on the models. Originally comprising 13 images arranged on reversible pages, this collection is a definitive benchmark of 1980s fashion photography and design.
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Fine Art Fashion Photography - Pirelli Calendar 1984: Cover by Uwe Ommer
Pirelli Calendar 1984: Cover
From Pirelli Calendar 1984 series
Edition of 5 Archival Pigment Photograph
Size: 19,68 H x 27.65 W in.
Uwe Ommer (born 1943) in Bergisch Gladbach is a German photographer. Uwe Ommer became fascinated with photography at a young age. Initially sparked by his interest in photographing birds, he received his first camera at age 14 and began experimenting with his limited equipment. By the time Ommer was 18, he had given up on birds but was improving his skills as a photographer. He began working as an apprentice in a camera shop and soon picked up side projects for local papers, shooting everything from car accidents to weddings, when staff photographers were unavailable. In 2002, Uwe Ommer was awarded an Honorary Fellowship by the Royal Photographic Society for the impact of his lifetime of work.
