Belonging to the landmark 1984 relaunch of the Pirelli Calendar in the Bahamas, this iconic image from the series by German photographer Uwe Ommer stands out for its bold pop aesthetic and conceptual narrative. Ommer pairs the idyllic tropical horizon of white sand and deep blue skies with a distinctive red heart-and-arrow motif applied to the model's skin, subtly expanding the subliminal storytelling that defined this 13-image benchmark collection. Produced as an archival pigment print measuring 50 x 70 cm (19.68 x 27.65 in) in an exclusive edition of 5, this photograph brings legendary 1980s fashion design and artistic elegance to any distinguished art collection.
The revival of the legendary Pirelli Calendar after a ten-year hiatus caused by the oil crisis. Shot in the Bahamas by Uwe Ommer, the series stands out for its innovative, subliminal advertising approach. Rather than displaying the product directly, Ommer integrates the tread pattern of the P6 tires—both sculpturally and abstractly into the sand and via body paint on the models. Originally comprising 13 images arranged on reversible pages, this collection is a definitive benchmark of 1980s fashion photography and design.
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Buy Fine Art Photography Print - Pirelli Calendar 1984 by Uwe Ommer
Pirelli Calendar 1984
From Pirelli Calendar 1984 series
Edition of 5 Archival Pigment Photograph
Size: 19,68 H x 27.65 W in.
Uwe Ommer (born 1943) in Bergisch Gladbach is a German photographer. Uwe Ommer became fascinated with photography at a young age. Initially sparked by his interest in photographing birds, he received his first camera at age 14 and began experimenting with his limited equipment. By the time Ommer was 18, he had given up on birds but was improving his skills as a photographer. He began working as an apprentice in a camera shop and soon picked up side projects for local papers, shooting everything from car accidents to weddings, when staff photographers were unavailable. In 2002, Uwe Ommer was awarded an Honorary Fellowship by the Royal Photographic Society for the impact of his lifetime of work.
