Belonging to the historic revival of the legendary Pirelli Calendar after a ten-year hiatus, Pirelli Calendar 1984: February by German photographer Uwe Ommer is an iconic example of 1980s fine art photography. Shot against the tropical backdrop of the Bahamas, Ommer subtly projects the sculptural shadow pattern of the Pirelli P6 tire tread onto the models' silhouettes, merging landscape and human form. Printed as a museum-grade archival pigment print measuring 50 x 70 cm (19.68 x 27.65 in) in an exclusive edition of 5, this work stands as a landmark of fine art portraiture and creative advertising history.
The revival of the legendary Pirelli Calendar after a ten-year hiatus caused by the oil crisis. Shot in the Bahamas by Uwe Ommer, the series stands out for its innovative, subliminal advertising approach. Rather than displaying the product directly, Ommer integrates the tread pattern of the P6 tires—both sculpturally and abstractly into the sand and via body paint on the models. Originally comprising 13 images arranged on reversible pages, this collection is a definitive benchmark of 1980s fashion photography and design.
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Fine Art Fashion Photography - Pirelli Calendar 1984: February by Uwe Ommer
Pirelli Calendar 1984: February
From Pirelli Calendar 1984 series
Edition of 5 Archival Pigment Photograph
Size: 19,68 H x 27.65 W in.
Uwe Ommer (born 1943) in Bergisch Gladbach is a German photographer. Uwe Ommer became fascinated with photography at a young age. Initially sparked by his interest in photographing birds, he received his first camera at age 14 and began experimenting with his limited equipment. By the time Ommer was 18, he had given up on birds but was improving his skills as a photographer. He began working as an apprentice in a camera shop and soon picked up side projects for local papers, shooting everything from car accidents to weddings, when staff photographers were unavailable. In 2002, Uwe Ommer was awarded an Honorary Fellowship by the Royal Photographic Society for the impact of his lifetime of work.
